So Strava is pretty much the coolest app out there. Today’s world is literally buzzing with social media: Facebook, Instagram, Twitter, Pinterest, Google+, etc, etc, etc. Well, guess what. They have nothing on Strava. My friends laugh that the best way to get in touch with me is to find me on Strava. Forget the phone, texting, Facebooking. Those are all way down the list of priorities. Strava is where it’s at. If you’re looking for me, chances are I’ll be checking my Strava notifications.

Strava is an awesome motivator. It turns daily exercise into daily races where even though you’re riding solo, you’re virtually competing against friends, foes, people you don’t even know, and perhaps most importantly, it makes you compete against yourself. Sometimes it turns friends into foes, and sometimes foes become friends. It makes you push yourself faster and harder. Strava helps you discipline yourself. Strava equalizes the playing field. When you’re done with a ride and upload your data and the results come back, Strava can be brutally honest, or it can be extremely gratifying, padding your ego. For better, or for worse. It’s an adrenaline rush, all in itself. It’s awesome. It’s addicting.Continue Reading